Here's the BAF 2026 Marketing Matrix — 67 tasks across all campaign phases, drawn from both your meeting notes and the strategy doc.
A few things to note:
**The matrix is organized into 5 phases** (Complete → Infrastructure → Content/Awareness → Ticket Launch → August/September) with color-coded status badges and owner color chips for each team member.
**Filters at the top** let you sort by owner (Dusky, Conner, Amanda, Tina, HLC, Board), status, or priority — so each person can quickly see just their tasks.
**The summary bar** shows counts at a glance: right now there are 9 overdue items and 6 decisions needed before the July 3 launch can happen.
**The most urgent items flagged:**
- Meta + TikTok pixels (Conner + HLC) — still showing overdue
- HLC account access (Dusky) — overdue
- 6 pricing/board decisions needed by June 20 before Eventbrite can be built
- Early bird contingency plan (Board) — needs to be defined now
Open it in any browser — it's fully interactive and can also be printed cleanly for the meeting. You can also copy-paste the table directly into Google Sheets if you want a spreadsheet version.