HAILEY LANGE CO. X BASTION COMMUNITY
Veterans Experience Project (VEP) Social Media Campaign 2022.
Hailey Lange Co. designed a dynamic social media marketing toolkit for Bastion Community of Resilience’s inaugural VEP Day, paired with a powerful content marketing strategy that leveraged both organic and paid reach. Overseeing full campaign execution and real-time, day-of content creation—including story engagement, short-form videos, and in-feed posts—Hailey Lange Co. drove a remarkable surge in online engagement. This strategic approach led to a threefold increase in reach and engagement, amplifying Bastion’s visibility and impact.
End of Year Giving Campaign.
Hailey Lange Co. collaborated closely with the development team to set strategic fundraising goals and crafted a targeted email and social media campaign designed to maximize year-end donations. This focused approach effectively engaged donors and drove impactful contributions to meet and exceed end-of-year fundraising targets.
