HAILEY LANGE CO. X BROTHERS EMPOWERED TO TEACH
TED TALK 1 million views campaign.
Hailey Lange Co. developed and executed a comprehensive digital and social media marketing strategy for Jewel Marie + Associates to propel Brothers Empowered to Teach’s (BE2T) “Road to 1 Million TED Talk Views” campaign. By crafting a tailored social media toolkit and implementing a robust content marketing plan, Hailey Lange Co. drove the campaign’s success, achieving 1 million views in under 30 days. This targeted strategy ensured rapid engagement and maximum visibility across digital channels, solidifying BE2T’s reach and impact.
Social Media Management.
Hailey Lange Co. partnered with Jewel Marie + Associates to develop and execute a powerful content marketing strategy for Brothers Empowered to Teach (BE2T), driving substantial growth across Facebook, Instagram, and Twitter. In addition to performing a comprehensive social media and brand audit, Hailey Lange Co. provided BE2T with monthly progress reports, keeping their team informed on key metrics. Custom social media graphic templates and strategic use of user-generated content helped amplify engagement and spotlight BE2T’s core mission with relevant, trending content. This approach successfully doubled engagement and reach across BE2T’s social media platforms, strengthening their online presence and community impact.
Giving Tuesday Fundraising Campaign.
Hailey Lange Co. was contracted to develop and execute a high-impact Giving Tuesday social media campaign for Brothers Empowered to Teach (BE2T). Hailey Lange Co. crafted a comprehensive social media toolkit, developed a targeted content strategy, and managed the entire content roll-out for Giving Tuesday. This strategic campaign led to BE2T’s highest online giving in 2022, significantly boosting donor engagement and amplifying their mission.