HAILEY LANGE CO. X Chicago Freedom School
15 Year Anniversary Campaign.
Hailey Lange Co. was enlisted to craft a strategic social media marketing plan for Chicago Freedom School’s 15th Anniversary campaign. Hailey Lange Co. developed a comprehensive social media toolkit to drive the campaign, featuring platform-specific promotional graphics, compelling captions, and thorough keyword and hashtag research to maximize reach. This toolkit guided a coordinated rollout for the anniversary announcement and ongoing promotional content, seamlessly building anticipation and engagement leading up to the milestone events. Through this approach, Hailey Lange Co. amplified Chicago Freedom School’s digital presence, enhancing visibility and celebrating 15 years of impact.
Social Media Audit.
Hailey Lange Co. conducted an in-depth social media audit of the brand’s presence on Facebook, LinkedIn, Instagram, and Twitter, identifying key strengths, weaknesses, opportunities, and threats across platforms. This analysis provided a comprehensive overview of the brand’s digital footprint, enabling Hailey Lange Co. to deliver actionable recommendations for enhancing online brand identity and optimizing social media strategy. The insights and tailored guidance equipped the brand to strengthen engagement, broaden reach, and refine its positioning across channels.
Social Media Marketing Best Practices Course.
Hailey Lange Co. partnered with Jewel Marie + Associates to deliver an intensive marketing and communications training at Chicago Freedom School, equipping leadership and volunteers with essential skills to elevate their brand’s impact. Hailey led a comprehensive session on social media best practices, followed by a hands-on content breakout workshop. Participants created dynamic content for the school’s 15th Anniversary campaign while enhancing their editing and copywriting skills to craft compelling, authentic narratives. This training empowered the team to produce captivating content and optimize their digital storytelling for greater engagement and visibility.