HAILEY LANGE CO. X NEW ORLEANS JAZZ MUSEUM
NOLA River Fest.
Since 2021, Hailey Lange Co. has spearheaded the New Orleans Jazz Museum’s NOLA River Fest social media marketing, content creation, and paid advertising, driving unprecedented growth and engagement. Under Hailey Lange Co.’s management, Facebook reach surged to 75.4K users, Instagram reach expanded to 83.1K users, and celebrant turnout reached record-breaking levels—the highest in the festival’s 10-year history. This strategic approach not only amplified NOLA River Fest’s digital presence but also solidified its impact as a major cultural event.
Improvisations Gala.
Since 2021, Hailey Lange Co. has led both organic and paid social media marketing for the New Orleans Jazz Museum’s annual Improvisations Gala, crafting all marketing assets and collaborating closely with the gala committee. Beyond social media, Hailey Lange Co. develops targeted email marketing campaigns and manages a comprehensive content calendar to drive awareness and engagement for this signature event. Under Hailey Lange Co.’s strategic management, the gala has achieved record-breaking ticket sales and generated the highest fundraising revenue since introducing its online auction, marking a new level of success for the museum’s premier fundraiser.
French Quarter Fest and More.
Hailey Lange Co. partners year-round with the New Orleans Jazz Museum to execute impactful social media marketing campaigns and content strategies for a range of high-profile events, including French Quarter Fest, #GivingTuesday, Capital Fundraising Campaigns, Danny Barker Fest, Sound Collage Festival, international collaborations, and exhibit openings and closings. By tailoring each campaign to amplify event reach and audience engagement, Hailey Lange Co. strengthens the museum’s digital presence and enhances community connection across diverse initiatives.
In September 2024, Hailey Lange Co. led a dynamic digital campaign for the New Orleans Jazz Museum’s presence at Festival Jazz Nouvelle-Orléans à la Goutte d’Or in Paris, capturing the vibrant fusion of New Orleans jazz and Parisian culture. Through curated social media content, live event coverage, and engaging storytelling, Hailey Lange Co. amplified the festival’s impact, connecting international audiences with the essence of New Orleans jazz. This campaign celebrated cross-cultural exchange, spotlighted featured New Orleans artists, and elevated the museum’s global footprint, strengthening its position as a beacon of jazz heritage on the world stage.
Social Media Management and Content Marketing.
Since 2021, Hailey Lange Co. has managed the New Orleans Jazz Museum’s social media presence on Facebook, Instagram, and X (@nolajazzmuseum), curating a strategic social media calendar to achieve key content marketing objectives such as platform growth, heightened user engagement, and visitor conversion. In addition to managing day-to-day content, Hailey Lange Co. spearheaded marketing efforts for the museum’s International Jazz Initiative, crafting targeted campaigns that celebrate global jazz connections, amplify cultural collaborations, and expand the museum’s reach to international audiences. This approach has strengthened the museum’s brand and positioned it as a vibrant hub for jazz appreciation worldwide.