Hailey joined Tulane University’s Social Media Marketing team to capture and deliver dynamic content for their victorious 2023 Cotton Bowl campaign. She created and rolled out engaging content from the alumni event the day before, maximizing engagement on Tulane Alumni social media channels. On game day, Hailey captured high-energy, short-form video content directly from the sidelines, publishing in real-time to bring followers an immersive experience of Tulane’s historic win.